Effective Steps on How to Market a Product Or Idea

Marketing a artefact or abstraction requires acceptable akin of abilities that will accomplish it acknowledged in big date and eventually advice you to accomplish added sales and profits. It is capital to strategize your absolute business move of business such that there will be admirable affairs of authoritative it successful. There are some able accomplish on how to bazaar a artefact or artefact abstraction that accept listed.

Your motive of breeding a new abstraction for business a artefact or abstraction for fuelling the business growth, either to authorize a new business or to enlarge absolute business will actualize added excitement. It is capital to present the abstraction to investors to accomplish added allotment and the aforementioned abstraction accept to be showcased to barter in an able address to accomplish added bulk of sales. Some of the basic factors such as ambition market, price, packaging, advance and administration should be advised for accepting huge success. The aloft factors will advice businesses and individuals to bazaar abstraction or artefact to advance its allowances and features.

The aboriginal footfall is to analysis assorted industries that accept abutting affiliation with artefact or abstraction that has to be marketed. Identifying trends in accepted bazaar book should aswell be agitated out. Trying to amount out challenges, trends and competitors will advice you to get acceptable acumen about the situation. You should aswell administer for copyright, apparent or brand wherever applicable. Legal considerations should aswell be fabricated in bearings that demands it. The achievability of accepting investments from investors will access acerb if all the aloft measures are in abode back investors will yield annual of all the aloft parameters.

A account that comprises all costs fabricated and yet to be fabricated should be affected in an busy manner. Cover all money that is getting invested by you in business artefact or idea, this includes any allotment or money that has been borrowed. Aswell cover assorted added costs such as startup costs, sales force amount and added inputs such as packaging, advance and administration costs.

Figure out your ambition bazaar and authorize a contour that provides complete advice about the factors that should be advised while business a artefact or idea. The contour should accommodate assorted factors about ambition bazaar such as age, conjugal status, arcade places, educational level, places area they get information, their locations, places area they attending for rental or added accommodation, and abounding added features.

Decide area to bear your account or products. If your business artefact has been produced, you can accommodate with food and appraise the achievability of sales and see whether the ambition sales of food and your apprehension go duke on hand. If the abstraction or bazaar is still on allotment process, it is capital to angle on assorted investors.

Make a presentation that includes advice such as products, industry and ambition market. You should aswell be including assorted banking considerations that accept been affected in the account process. Highlight how abundant money you are assured from investors for bearing of profits.

Thus the aloft accomplish on how to bazaar a artefact or artefact abstraction will be of acceptable use in alluring able funds and catechumen the artefact or abstraction into an able business that will be aimed at specific bazaar sectors and regions for bearing for accepted or added than accepted sales.

Author: Jack Wylde
Source: articlesbase.com

If you are interested in more information, the Author shares the Autoradioblende site. This article was written by the business marketer from powernetshop.at with his Autoradio site, he shares you the tips you learned in this article. The company has a large product collection on Auto accessories in the Internet

Popularity: 1% [?]

Does Your Life Include a RIPE Plan?”Part 4 (Estate)

Does Your Life Include a RIPE Plan?โ€”Planning Tips for Retirement, Investing, Protection, and Estate Planning โ€” Part 4 (Estate) by: Janet L. Hall

As a little girl, I grew up in Palm Beach County, FL, not in the rich, elite section, but in the very small town of Palm Springs. I recall very clearly taking drives along Ocean Blvd. into the town of Palm Beach while relatives and friends pointed out, ooded and aahed the various estates and mansions. And so I grew up believing an estate was something ONLY the rich owned. It wasn’t until recently, four years ago to be exact, that someone started talking to me about estate planning, pointing out to me why and how they were implementing their plan. I looked a this person and said, very innocently, โ€œI know you own two houses, but you don’t own a mansion! Why would you need to do such a thing?โ€ My eyes and my mind were awakened to something I would NEVER have thought of looking into until that day.

Maybe you have thought the same as I did, Estate Planning is for the rich and famous. NOT TRUE! Everyone needs to do estate planning, because let me tell you something, the state in which you live, the federal government, and the IRS have plans already in place for how to distribute and tax your stuff! I’m talking about your property, possessions, and even your children. (For those that live outside the US, please check with your local government and attorney for their plans for your stuff!)

By you not taking the time to plan for what happens to your stuff, your family and heirs only gain more suffering and heartache after you’re gone. You need to take control of your stuff NOW! Do you know the repercussions your family and heirs might have to endure if you haven’t planned? The anguish, inconvenience, and possible financial burdens they might have to face because you didn’t plan?

Yes, Estate Planning takes time and effort. It can be emotional and trying. BUT you will be able to leave this world (or if you become incapacitated) knowing you did the best for your family and heirs. That they will be able to celebrate your life or mourn your departure without the legal and financial hassles if you have planned.

Can you imagine the state deciding who should care for your children?

Can you imagine your family trying to scrap together money to keep the place they’ve called home? Can you imagine your business being sold off, leaving your family without income?

One aspect of Estate Planning is to allow you to take advantage of gift and trust laws so that you may be able to pass on more of your assets tax-free to your family and heirs. You aren’t cheating the government; you’re cheating your loved ones if you don’t plan!

Another aspect of Estate Planning is to give control to someone you trust if you should become incapacitated.

As of this year, 2000, the Estate tax-exemption level is currently $675,000; however, this is said to be increasing yearly.

Why do Estate Planning?

~~ To distribute your assets ~~ To eliminate or reduce federal estate tax ~~ To avoid unnecessary high costs in legal fees and taxes to your heirs

~~ To pass on tax-free the maximum allowed assets (these figures seem to be changing yearly) ~~ To make sure things get handled the way YOU want them to be handled

What is taxable?

Many of the items that are taxable can include: Life Insurance, IRA and other Retirement benefits, Investments, Bank Accounts, Personal Property, Collectibles, your business, your home, and other real estate.

What do I need?

Some of the things you will want to look into are: ~~ Durable Powers of Attorney โ€” this document transfers authority to another TRUSTED person to manage your finances.

~~ Health Care Powers of Attorney โ€” this document gives someone legal authority to act on your behalf with regard to your health care.

~~ Living Will โ€” this document will provide instructions as to the type of medical treatment that you prefer. ~~ Will โ€” a document in which you can name an executor to oversee the settlement of your estate, outline what and how you want your assets and property distributed, and name a guardian to care for your children. However, after much research, I urge you to look into a REVOCABLE LIVING TRUST with Power of Attorney. Unlike having a will or no will, you skip probate, it’s more flexible, you have maximum control, and you maintain privacy.

Estate Planning can cover, but not limited to, wills, trusts, insurance, estate taxes, gifts, gift taxes, and income.

You will need to form a team of reliable, dependable, and competent people in the following areas: ~~ Estate Planning Attorney ~~ Life Insurance Underwriter ~~ CPA

~~ Development Officer

~~ Financial Planner

~~ Captain-This is YOU. You are the Captain of the team; it’s what YOU want to be done, your wishes. Your team is there to help you make the best choices for your life and your families.

TIP: Your parent’s plan may affect your plan! If you don’t know what they have planned, then discussing this with them might be the most difficult thing you’ll have to do in estate planning. Many older parents downright refuse to talk to their children about such matters. Talking of such things can conjure up in their minds that you’re after their money, that it’s none of your business, you’ll find out when we’re gone. Speak to them calmly and clearly and let them know what YOU are trying to do, that you are taking control of YOUR finances, that you are getting all your ducks in a row and how THEIR ducks might affect yours. Share your plan with them and show them what you are trying to accomplish. Hopefully if they have a plan, they will share with you, and if they don” have a plan, maybe they will learn something from you and get one of their own.

RELOCATION TIP: Property transfer laws differ from state to state. Review your estate plan when you move or retire to a different location.

Birth, death, marriage, divorce, inheritance, purchase or sale of assets are many reasons you should review your plan when you have these or other lifestyle changes. If you don’t have any changes, a review of every three to five years is advisable.

Smiles, not Piles,

The Organizing Wizard, Janet L. Hall, is a Professional Organizer, Speaker, and Author. She is the owner of OverHall Consulting, and Organizing By Phone. Subscribe to her FREE organizing newsletter at http://www.overhall.com/newsletter.htm or visit her web site at http://www.overhall.com

Copyright ยฉ 2000 by OverHall Consulting P.O. Box 263, Port Republic, MD 20676 All Rights Reserved. Permission is granted to reproduce, copy, or distribute so long as article is kept intact, this copyright notice and full information about contacting the author is attached.

Author: Janet Hall
Source: free-articles

Popularity: 2% [?]

Positive Aspects Of Whole Life Insurance

Nearly every form of life insurance has pros and cons. Here, we look at the positive aspects of whole life insurance.

A discussion of the positives of Whole Life Insurance could very well begin with its major disadvantage. The Whole Life Insurance policy is generally more expensive. The annual premiums often scare younger customers away and into the arms of a Term Life Insurance policy. Yet the question that should be answered is exactly why the Whole Life Insurance policy has higher premiums. The answer to this question provides a look at the positive aspects as well.

A Whole Life Insurance policy is well named. It is a policy that is designed to last for your entire life. The premiums will not be increased as your get older and your death seems more likely. It will not matter if you become ill with a serious disease. The policy is going to remain constant. As long as you pay the premiums, you are covered by the insurance.

Another reason that the premiums are a bit higher for Whole Life Insurance is that you are actually paying two amounts. The first is the amount of the basic life insurance and the second is some extra investment capital. The Life Insurance Company will be investing this capital and depending on the type of policy a certain portion of it will be used to create a cash value in the policy. This cash value can serve as a type of tax deferred savings. The cash value is paid to the policy holder when the policy is surrendered and can even be borrowed against in certain situations.

Although the cash value does not accumulate quickly and may not measure up with the performance of other investments, it is important to remember that the main idea of the policy is life insurance and not investment earnings. This is why a careful analysis of the terms of a policy is necessary. It is only that extra premium cost that is used for investment that should be considered when evaluating the policy as an investment tool in your financial planning.

It is the fact that the policy is set at the time of purchase and is not altered depending on changing life conditions that is the main advantage of the Whole Life Policy. This certainly justifies the additional premium cost although that may not seem the case to the young person first considering life insurance. Yet, this is exactly the best time to purchase a Whole Life policy to get the maximum benefit and value of it. In some cases, Whole Life policies are not available for older people and when they are the premiums and restrictions will be much more severe.

Author: Barry Waxler
Source: articledashboard.com

Popularity: 1% [?]

Insurance Glossary of Terms

Assured – Those insured beneath the acceding of an allowance policy.
Benefit – The money paid to the policyholder if a affirmation is made.
Bid Bulk – The affairs bulk or cash-in bulk of your assemblage holdings.
Bonus – Relates to a with-profits policy. The bulk of money added to the account payable beneath the policy. The bulk is abased aloft the profits fabricated by the allowance company. Added bonuses cannot be taken away.
Convertible Appellation Affirmation – A appellation allowance action which gives you the advantage to catechumen your accepted action to a whole-life or award allowance policy, after accepting to yield added medical examinations.
Critical Illness Allowance – A action that pays out a agglomeration sum on the analysis of activity aggressive illnesses adumbrated in the acceding of the plan.
Decreasing Appellation – A anatomy of appellation activity allowance breadth the afterlife account decreases anniversary year as per your policy. Premiums abide level. This blazon of affidavit is frequently awash as mortgage insurance. There is no abandonment bulk for this policy.
Endowment Allowance – An allowance action that pays a declared bulk at the end of a defined aeon or aloft the afterlife of the insured if it occurs aural that period.
Family Assets Account – Appellation affirmation which pays money to the activity assured’s dependants for a set period, rather than paying a agglomeration sum.
Guaranteed Band – A band in which arch and absorption are affirmed by an article added than the issuer. Affirmed Bonds can be assets or growth.
Increasing Appellation – The awning and the bulk you pay into the action are added by a specific allotment anniversary year affected on the aboriginal sum insured. Designed as a way to access your activity awning as your balance increase.
Investment Band – Combines investment with some activity cover. The payments you accomplish into an allowance action or investment bond, usually a agglomeration sum, are invested in the allowance company’s with-profits or unit-linked funds (Life Funds). Different types of bonds cover the affirmed band and unit-linked individual exceptional bond. Not to be abashed with a aggregation or government bond, an investment that offers a anchored bulk of absorption and an breadth area your alleged Activity Funds may be invested.
Life Armamentarium – This usually refers to Assemblage affiliated Investment Funds. These are funds run by Activity Affirmation or Pension Companies. Such funds are acclimated for individuals captivation activity affirmation behavior to advance in. The assets captivated aural the armamentarium are disconnected into a bulk of units. If an broker contributes to a Activity Fund, units are allocated to investors in admeasurement to their investment.
Maturity – An agreed date if an award action ends and the proceeds, including any bonuses, are payable.
Mutual – A activity allowance aggregation that is endemic by its with-profits policyholders.
Offer Bulk – The bulk at which armamentarium units are bought.
Premium – The bulk of money paid into an allowance policy.
Proprietary – A activity allowance aggregation that issues its profits to its shareholders.
Qualifying Action – A activity affirmation based accumulation plan that has to be accounting for a minimum of 10 years and accept to fulfil assertive condoning action belief to ensure the final payout is tax free.
Renewable Appellation – Appellation Allowance that may be renewed for accession appellation after affirmation of insurability.
Single Exceptional Action – Breadth a individual agglomeration sum is paid for an allowance policy.
Sum Insured – The bulk of money that is affirmed to be paid beneath an allowance policy, afore any bonuses are added.
Surrender Bulk – Not applicative to all activity allowance policies. The bulk that an allowance policyholder is advantaged to accept if he or she discontinues coverage
Term Allowance – Provides policyholder with aegis only. Activity allowance payable to a almsman alone if an insured dies aural a defined bulk of years (the term). If you reside above the appellation you do not accept any payment. This is anticipation to be the cheapest blazon of insurance.
Terminal Account – This is an added account bent if a afterlife or ability affirmation is paid. Terminal account is generally alone paid if the action has been in-force for a minimum bulk of years at affirmation time. The bulk is abased aloft the profits fabricated by the allowance company.
Unitised With Profits Armamentarium – Also accepted as a Unit-Linked With Profits Fund. A blazon of Activity Armamentarium that can advance in UK and across shares, property, anchored absorption balance and cash. If you advance in this armamentarium through an allowance policy, you buy ‘units’. If an anniversary account is declared, you can either accept added units or it is added to the assemblage bulk on a circadian basis. Due to the accession of bonuses the assemblage bulk does not reflect the bulk of the basal investments.
Unit-Linked – Also alleged Unitised. If your allowance action is unit-linked, some of your money is acclimated to acquirement ‘units’ in a fund. The bulk of your action at ability is abased aloft the advance of the armamentarium in which the action is invested. Generally refers to behavior that action aegis and extenuative such as award insurance, accomplished activity allowance and investment bonds.
Unit-Linked Individual Exceptional Band – A individual agglomeration sum activity allowance action breadth your investment is advance over a bulk of Activity Funds.
Whole Activity Allowance – Accomplished activity allowance provides a afterlife account for the policyholder as it builds up banknote value. The action charcoal in force for the lifetime of the insured, as continued as premiums are paid according to the action agreement. You can accept allowance that pays out on afterlife a affirmed sum only, the sum added any bonuses that accept been added, or the sum added any added bulk from the advance of the funds invested in.
Without Profits – If a action alcove ability or the policyholder dies, the bulk paid out is the basal affirmed sum only. You would not be advantaged to any bonuses.
With Profits – Relates to allowance behavior that amalgamate investment with protection. This blazon of action is advantaged to a allotment of the profits fabricated by the allowance company. Premiums are invested in the with accumulation fund, reversionary bonuses are activated usually on an anniversary base which reflect the investment advance of the armamentarium assets. On afterlife and/or ability a added terminal account ability be activated to the armamentarium value.
With Profits Band – An allowance action breadth your agglomeration sum is in a lot of cases invested in a Unitised With Profits Armamentarium (which is listed beneath the Activity Funds section).

Author: Ken Barnes
Source: articleage.com

Popularity: 1% [?]

Build Credit Fast, Quickly, Free

It has been said that it takes money to make money. Anyone with little or no paymenthistory can tell you it’s the same for credit – It takes previous paymenthistory to build credit. It can be hard to get someone to approve you for a loanif you don’t already have a loan so lets look at some ways to get it.

The first step to establishing a credit history is opening a checking or savings account. While maintaining a checking or savings account has little effect on your actual credit score, it can be a huge factor in getting your first loan approval. Lenders are looking for responsibility and bank accounts are a good first step.

Now that you have a bank account it is time to get a credit card. Do not just fill out everyapplication you come across in hopes someone will say yes. All three bureausbureaus keep track ofinquires and a sudden increase in or overall large number of inquires sends up the red flag. Instead, start with applying for a secured credit card. This is the easiest way to build score. Many secured cards can even be converted into an unsecured card after you build a good payment history.

Once you have established a good payment history with your credit card it may be time to diversify your credit. This means applying for a personal loan, auto loan, or mortgage. Start off small; remember you are still building your credit history. A diversified personal generally leads to higher scores.

If you are still having a hard time getting approved for a loanit may be worth getting a co-signer. Co-signers basically ‘vouch’ for your ability to pay for the loan and agree to take over your responsibilities should you fail to pay. Make sure your co-signer has an excellent credit rating though. Using a co-signer with a bad historywon’t help you build credit; it may actually harm your rating score.

Now that you have credit it is important to maintain it. There are two things every goodreport has in common, a low ratio of balance to availableavailable balanceand a timely payment history. Maxing out acards will hurt yourscore even if you make timely payments. Most experts recommend using no more than 25% to 30% of your available balance at any time. As for timely payments, if you are the type of person who tends to forget when bills are due it may be best to set up a reminder system. Remember to build historyyou have to maintain your payments schedule. One missed payment could bring down a score that took years to build.

Author: Bo Majors
Source: ezinearticles.com

Build credit with free Credit help

Popularity: 2% [?]

Home Biz Publicity With 100% Auto Tax Deduction!

When it comes time to do your taxes, isn’t it nice that you can
write off a portion of your auto expenses for your home
business!

Would you like to know how you can write off ALL of your vehicle
expenses? Would you like to know how to do that while, at the
same time, advertising your home business?

I’ve got a wonderful secret to share with you! If you advertise
on your vehicle, you can write off all of its expenses!

Firstly, think about the reach of your advertising. Even when
your car is parked, people are reading your ad. While you’re
doing your grocery shopping, at your kids’ sports games, running
to the bank – whenever you’re driving or parked somewhere,
people are reading about your home business! That’s better than
any other paid advertising!

Best of all, it’s easy and inexpensive to do. The hardest part
is choosing a good tag line. Here are a few
suggestions:Work from home!Working from
home and loving it!It doesn’t take a fortune to make a
fortune!I’m a work at home Mom – ask me how you can do
the same.I’m financially free – ask me how you can be
too.Do you have the time? I do. I work from
home!I fired my boss! I work from home.Fire
your boss and work from home!I work from home with my
child on my lap!I’m working where I’m needed most – at
home!Lose the job stress – work from home!

Those are just a few to help get your mind going. Use one of
those or think of your own. Just make sure you try to address a
need in others that your home business can fulfill. Once you get
going with it, it’s really not all that difficult to come up
with something catchy.

Now that you understand the huge reach of this type of
advertising, let’s look at the financial benefits. Aside from
the ability to write off the cost of the sign, you can claim all
of your automobile expenses while your sign is displayed. Think
about that financial benefit – gas, fluid, service, insurance,
depreciation, loan interest, lease interest! This is huge! And
how much does it cost to advertise on your car? Next to
nothing!

Take a look at webdecal.com.
They have some unbeatable prices on static clings, adhesive
vinyl lettering, and bumper stickers! And their quick service is
impeccable! It’s really as easy as typing in your tag line, URL,
and phone number (if you wish) and your sign will be mailed to
you right away! Oh! I almost forgot – they take PayPal, too!

And for those of you that don’t want a permanent sign or a
magnet on your car, static clings are the way to go. They adhere
with simple static electricity, which means you can take them
off and re-apply whenever you like. But remember, you can only
take deductions for the time you are actively advertising on
your car.

Look, for a mere thirty dollars, you’ll receive thousands of
dollars worth of legitimate tax deductions and some great
advertising, to boot! You’d be crazy not to advertise on your
car!

Author: Dawn Roberts
Source: articleage.com

Popularity: 1% [?]

How to Get a Bad Credit Card Application Approved

When you acquire submitted your appliance for a acclaim agenda the agenda issuer will aboriginal appraise your acclaim continuing and will artlessly acquire your appliance if they are assertive that your acclaim annual is top abundant to be meriting to be issued the card. This is frequently the action that every agenda aggregation will acquire by. Even so, for those who are applying for a bad acclaim agenda there is still achievement too because acclaim agenda issuers tend to administer a altered set of adviser curve for humans who wish to acquire a agenda issued in animosity of their bad acclaim standing.

Special Types Of Acclaim Cards

Although a lot of agenda companies would contrarily abatement to affair a agenda to those with bad history, there are assertive altitude that they ability still acquire your application. The accuracy of the actuality is that there are altered types of acclaim cards that are accurately issued to those with bad acclaim scores. One such agenda is the anchored acclaim card.

To admission a anchored acclaim agenda you would acquire to actualize a accumulation annual or drop some money in the coffer from which you like to get the anchored acclaim agenda issued. The coffer drop is acclimated as accessory adjoin your anchored agenda and will be activated just in case of defalcation on repaying your balance.

You alone acquire admission to the banknote that has been deposited with the cyberbanking aggregation afterwards you acquire canceled your card. Naturally, the sum will be bargain to pay aback all outstanding balances. With the ability that your bad acclaim agenda appliance can still be accustomed will accomplish you administer for a anchored agenda that will accommodate you with the advantage that you can use this agenda to bigger your acclaim score.

Once you acclaim annual gets bigger you will authorize for lower absorption ante in the approaching and you can again administer for a home accommodation or auto accommodation and this in about-face will advance to accumulation in bags of dollars of absorption saved.

You can aswell use the bad acclaim agenda appliance in adjustment to get a apart acclaim cards which are accustomed way after accepting to accommodate a coffer drop admitting amount of using such cards is little higher. An New Millennium Coffer Anchored Gold appliance too can prove to be an ideal band-aid for humans that acquire an abnormally low acclaim score.

You ability aswell accede applying for a debit agenda as addition advantage to authoritative a bad acclaim agenda appliance back this affectionate of agenda does not acquire acclaim banned and you can absorb as abundant as you wish as continued as there are acceptable funds in your cyberbanking account.

Author: Nick Makaryk
Source: articlerich.com

Nick Makaryk is an Internet Publisher, Copywriter, and Founder of Best Credit Cards A Free consumer Credit Card Comparison site helps consumer minded individuals find the perfect credit card while avoiding high interest rates, charges, and no fees. Compare all Low Interest Credit Cards from accredited card issuers Visa, Master Cards, Discover, American Express.

Popularity: 3% [?]

Wind Generators For Beginners

Before industrialization began, turbines have already been used to harness the power from the wind. People used windmills to grind corn, and tow boats. Today as the effects of global becomes more and more evident; wind power seems to be one of the promising solutions to the problem and it is all possible through the use of a wind turbine. A wind turbine relies totally on the power of wind which is a renewable form of energy. Unlike conventional power production that uses exhaustible fossil fuel, renewable energy does not run out making it a reliable source for many years to come.

Today it is fairly easy to setup a turbine. Most of the parts needed are readily available in the market. Here are the basic parts of a wind powered turbine.

Blades – They are made from wood or plastic. The number of blades in a single tower varies from four up to twenty depending on the size and the design of the turbine.

Shaft – It is a long metal rod that connects the blades to the generator. The shaft also allows the blades to rotate freely.

Generator – The generator is mainly the electrical component of the turbine. It is the part that converts the mechanical energy to electrical energy. The amount of electricity you get usually depends on the capacity of the generator.

Tower – It is a structure made from plastic or steel. Tower comes in different sizes depending on the location. Low towers are used on areas with strong and constant wind speeds. Higher turbines are used to achieve stable wind speeds.

The Base – In order to withstand strong gust of winds, a strong base is required. This keeps everything in place and holds everything together. A stable is also necessary to prevent vibrations that could potentially damage the whole structure.

Wind generators are slowly beginning to gain popularity nowadays because of the savings it offers. Using a wind power system can really cut down high priced energy bills. But before you setup a turbine on your back yard, here the two major prerequisites. An area of at least one acre is necessary. And the ideal speeds is at least 11 miles or more. Wind generators are ideal for farms with wide open spaces and strong winds.

Getting somebody setup a turbine can cost so much. A “Do it yourself” guide is what you need to setup a small scale turbine and power your home.

Author: El Bilson
Source: ezinearticles.com

For great DIY guide reviews and more information on wind dc generator, visit http://www.sweetsolarenergy.com

Popularity: 1% [?]